The SLIM Brand Excellence Awards is a celebration of brand excellence at national level and rewards the outstanding efforts of outstanding marketers. Through this event, SLIM endeavours to not only encourage best practices in branding, but also to raise local brands to global standards, to enhance the image of marketing in the country and that of SLIM in the region.
This event translates as industry recognition of the motivation, dedication and hard work that great marketers have demonstrated in making brand champions. Each year our panel of judges evaluates the contenders for each category of award, looking for those elusive qualities which elevate a brand above the sea of nondescript products. For the Brand Excellence Awards to be truly successful there must be industry-wide, representative participation which will ensure healthy competition.
SLIM’s efforts to make marketing the driving force in the economy will be measured by several factors; the significance and direct benefits of marketing strategies for an organisation being among the most important. Recognition of exceptional marketing prowess with events like the Brand Excellence Awards can only contribute to promoting these ultimate results and further motivate professionals.