Certificate in Digital Marketing

Certificate in Digital Marketing

The Certificate in Digital Marketing (CDM) Programme is a preliminary course designed to equip you with the fundamentals of Digital Marketing and the Online Communication ecosystem.

This is a (03) months course which offers an opportunity for the students to gain a conceptual as well as practical knowledge, on digital marketing and online communication. The course is beneficial for Digital Marketing career minded candidates seeking to acquire specific competencies and would value to those already in the marketing or business development force intending to enhance their skills in Digital Marketing.

 

  • Marketing professional currently using Digital Marketing to meet their objectives
  • Web marketer - looking for enhancing professional prospects in the Digital Marketing Domain
  • Entrepreneur - looking for using online media, to improve their business performance
  • Students, looking for career opportunities in Digital Marketing Domain
  • Ideal for professionals who wish to excel in the field of Digital Marketing and become leaders in the industry.

Module and Weightage

Area of study

Total hours

Module I
An Introduction To Digital Marketing
(18%)
Local and Global landscape of Social, Online and Digital marketing

8 hrs

Understanding the scope of Online marketing
Understanding the Online Marketing Ecosystem
Understanding Consumer Behaviour in Online Marketing
Module II
Search Engine Marketing and Optimization
(38%)
Introduction to Search Engine Marketing
  1. hrs
Understanding how search engines work
Understanding the Search Engine Results Page
Introduction to Search Engine Optimization (SEO)
Useful tools for SEO: Google Trends, Page Rank etc.
Introduction to Search Engine Marketing Planning
Introduction to Internet and Paid Search Engine Marketing
Navigating Google Adwords
Module III

Social Media Marketing

(18%)

Beginners Guide to the World of Social Media Marketing

8 hrs

Social Media Brand and Community Management
Do’s and don’t’s of Social Media Community Management
Customer Servicing and Relationship Marketing
Do’s and don’t’s of Relationship Marketing
Content Marketing on Social Media
Who is Doing it Right – Case studies
Module IV
Introduction to Analytics
(18%)
Web Analytics and Intelligence Tools

8 hrs

Basic Metrics Demystified
Introduction to Google Analytics
Goals and Actionable Insights
Social Media Analytics
Module V
Online Reputation Management and Crisis Management (8%)
Introduction to Online Reputation Management

4 hrs

Case Studies of Crisis Management – Who did it right/wrong
Examination Techniques and Time Management

4 hrs

Total

 

48 hrs

Sunday 9.00am – 1.00pm (Commencement date – To Be Informed)

LKR 30,000.00

The assessment of this program will be through a Multiple Choice examination and Case Study

 

Assessment Mode Marks (%) Weightage (Out of 100)
Online MCQ Examination 100 70%
Group Case Study 100 30%

 

  1. Examination (70%)

 

Part One 100 MCQ questions (120 Minutes) 100 marks

 

  1. Assignment (30%)

 

The type of assignment depends on the nature of the subject and the level. It may be a case review, a detailed essay, a short report, an article review, a field study based report, etc. Clear instructions will be given on the assignment question/s and on the expectations.

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