Diploma in Strategic Brand Management (DSBM)

The Diploma in Strategic Brand Management (DSBM)

The Diploma in Strategic Brand Management (DSBM) is suitable for marketing/brands career minded candidates seeking to acquire specific competencies to differentiate themselves from the rest. This programme would appeal to those already in the marketing or brand development intending to enhance their skills in brand management.

The Diploma in Strategic Brand Management is a unique programme of study which offers prospective students and practitioners of branding an opportunity to learn and apply sound conceptual learning to their business situations. It is a 12 month part time programme which will give students brand marketing competencies from multiple dimensions.


Entry Criteria:
Every student must register with the Sri Lanka Institute of Marketing. The following category of students may apply for registration and exemptions. The Council of Education will have the right to assess and approve the exemptions. Students are required to submit relevant certificate/s / transcript/s of their qualification/s along with a detailed syllabus in order to process the application.


 Entry Category

Entry Qualification

GCE O/L Category

Three (3)years experience in Marketing related job with GCE O/L (Including English and Maths)

GCE A/L Category

GCE A/L – (Local/London) 2 simple passes in new syllabus or 3 simple passes in old syllabus, excluding General English with 1 year experience in marketing related job.

Graduate category

Graduate with Marketing Special Degree

Graduate of another discipline required to be employed in marketing

Professional Qualification


PCM with O/L, PG Dip, NDSM,

Any other recognized completed qualification

with 01 year experience in marketing

Experience Category

Those who possess at least five (5) years of experience in Branding at Executive or above capacity.


Documents required


 Document type




Experience Category

Photo copy of the O/L certificate







Photo copy of the A/L certificate










Photo copy of the Degree Certificate










2 Passport Size Photographs













Photo copy of National ID/Passport













Original Letter/s of work experience











All students are expected to submit relevant documents requested under point 3.2 within one (1) month of the date of inauguration. The registration is valid ONLY for one (1) year.


All students are expected to obtain the membership of the Institute by registering and paying the first year student membership fee of LKR 1000/=.This applies to all categories of students.
All students are required to pay LKR 750/= and renew their membership annually.


Registration Number
All registered students will be issued a Registration Number. This number will have to be quoted in all assignments, examination scripts, and in any other correspondence with the Education Division. (Ex. Student Registration No –0000019888)
Students are NOT expected to use the class card number or SLIM student membership number in assignments and examination answer scripts

Diploma in Strategic Brand Management - Hand Book




Intake I 2016

Time Schedule - Post Launch Evaluation -  (Click here to download)

VENUE: SLIM Home - Borella

DRESS CODE: Office Attire

NOTE: Please bring your presentation slides in a blank pen drive which includes only the relevant presentation. 

Project Topic  (Click here to download)


DSBM II - 2016 (Click here to Download)

DSBM I - 2016 (Click here to Download)


DSBM I - 2016

Stage 01                (Examination Paper)

DSBM II - 2015

Stage 01                (Examination Paper)

Stage 02               (Examination Paper)

DSBM I - 2015

Brand Intent         (Examination Paper)

Brand Content      (Examination Paper)

Brand Process      (Examination Paper)

Final Examination (Examination Paper)


94, Ananda Rajakaruna Mw,

Colombo 10.

011 2675 000, 011 2691 660


SLIM Business School

No 50,

Kitulwatta Road,

Colombo 08

011 4722522