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Postgraduate Diploma in Marketing - Stage 01
Foundation Level (Semester 1) - Certificate in Marketing - 6 months |
| This consists of four course units which essentially provide students foundation level knowledge of Essentials of Marketing, Understanding Consumers, Effective Communication Skills and Economic & Legal Concepts for Marketing. These concepts are further elaborated through assignments which cover literature reviews, concept books and field studies. It is compulsory that all students do sit for the Essentials of Marketing Course unit in the first examination sitting. |
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| Module |
Subject |
| Module 1 |
Essentials of Marketing |
| Module 2 |
Understanding Consumers |
| Module 3 |
Effective Communication Skills |
| Module 4 |
Economics and Legal Concepts for Marketing |
| Note: These modules are further elaborated through an integrated assignment which covers literature reviews & field studies. |
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