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Postgraduate Diploma in Marketing - Stage 03
Postgraduate Diploma in Marketing (Semester 03) - Postgraduate Diploma in Marketing - 6 months |
| The Postgraduate Diploma in Marketing is a unique programme of study which offers prospective students and practitioners of marketing an opportunity to learn and apply sound theoretical concepts to their day to day business situations. The course provides means to accelerate your professional career. It is an eighteen month, part-time programme which offers a postgraduate qualification with flexibility to dovetail subject modules around their work load. |
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| Postgraduate Diploma in Marketing - Application Form |
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| Important Dates to PG Dip Students |
| Integrated Research Project |
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| Results - June 2010 |
| Integrated Research Project Results - Colombo (New) |
| Integrated Research Project Results - Kandy (New) |
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Notice: Notice: The results of students who have not paid the full amount for the Research Project have been withheld and will be released after two working days on receipt of all due payments.
Final Research Project results of Kandy students will be published after the submission date of the Research Hard Bound Copies
(20th August 2010),Result sheets can be collected from SLIM Home and SLIM Kandy Branch after 27th August 2010.
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| Course Structure |
| The course programme consists of three parts. Each part comprises the following modules. |
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The Postgraduate Level will cover the technical skills of Strategic Marketing (Marketing Planning, Marketing Skills and Management for Marketing) and an Integrated Research Project, where students have to complete a mini research study based on a practical, prevailing issue in a reputed organization or industry.
At this level, students are expected to apply the subject knowledge/technical skills they have obtained throughout the entire course of study to analyze and research the prevailing socio–economic issues. A bound dissertation (written documentation) must be submitted at the end of the semester, followed by a Viva defense session, where students will have to defend their research hypotheses, objectives, methods, findings and recommendations to a panel of academics. |
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| Module |
Subject |
| Module 1 |
Marketing Skills |
| Module 2 |
Marketing Management |
| Module 3 |
Marketing Planning / Integrated assignment. |
| Integrated Research Project on practical prevailing issues of a reputed organization. - Dissertation |
| Course Objectives |
| The objective of the programme is to develop marketers with sound practical and theoretical knowledge. On completion of the course, students would have: |
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A sound knowledge of concepts relating to marketing |
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The ability to think practically and manage day to day marketing operations |
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Acquired essential skills of communications, creativity, conceptualization, teamwork and a professional approach to business |
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The ability to plan and manage marketing situations on a strategic as well as a tactical level |
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Be confident to take on challenging situations on the job |
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An appreciation of other business functions to aid in organizational decision making |
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Students who are interested in pursuing a career in marketing |
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Students who have a preliminary introduction to marketing and who are interested in continuing with marketing as a profession |
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Middle level marketing rankers who wish to obtain a professional qualification in marketing |
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Graduates of other disciplines, interested in following a practical course in marketing |
| Examination |
Results |
Work Experience |
| G.C.E. A/L (Local/London) |
2 ordinary passes |
Not required |
| G.C.E A/L (Local/London) |
1 ordinary pass |
1 year marketing experience |
| Preliminary certificate in marketing |
Pass grade |
Not required |
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| Entry for those with over 10 years experience in executive / management positions will not be based on examination results. Graduates of other professions or Masters degree holders will be assessed by Education Division for the most appropriate level of entry. |
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| Applying for Exemptions |
| The board of study will have the right to recognize and approve the granting of exemptions. Exemptions are permitted for the following categories of students. |
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Those who have obtained a merit pass (A or B grade) at the PCM conducted by SLIM, will be exempted from the subject ‘Essentials of Marketing’ in the Foundation Level |
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University degree holders who have covered relevant subject areas in Marketing |
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Students who have completed professional courses which includes the relevant subject areas in marketing |
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| Such exemption applications can be submitted to the Education Division by way of the “Exemption Eligibility Check” application form at the beginning of the semester. Exemptions are only granted for registered students of the Institute. An exemption fee will be charged for each subject exempted and is applicable for the last two categories stated above. |
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| Duration |
| The course runs over a period of 1 ½ years. |
| Selection and Admission |
All students will be subjected to an entrance examination that would ascertain their IQ & English Language proficiency. Prospective students are expected to present themselves for a written entrance examination by paying a fee of LKR 500 to SLIM. Successful students will be invited to register for the programme.
The results of the selection test and Viva will ONLY be applicable for that particular intake. |
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