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Preliminary Certificate in Marketing
About the Course
This introductory course delivers a thorough grounding in marketing to students and young professionals.  Practical assignments over this three month course prepare students by translating their classroom knowledge into real world applications.

The Preliminary Certificate in Marketing was introduced in 1988 and is the only foundation certificate course in the world endorsed by the national marketing associations of 18 countries.   It has been re-designed many times to meet the changing requirements of the corporate world. The programme was re-launched with the introduction of a standard text book and an improved syllabus.
 
Preliminary Certificate in Marketing - Brochure
Preliminary Certificate in Marketing - Application Form
 
Results
Preliminary Certificate in Marketing - July 2010
Preliminary Certificate in Marketing - April 2010

Preliminary Certificate in Marketing - December 2009
Preliminary Certificate in Marketing - October 2009
Preliminary Certificate in Marketing - July 2009
Preliminary Certificate in Marketing - April 2009
 
Course Structure
The course programme consists of three parts. Each part comprises the following modules.
 
Contact Hours
Module Area Total Hours
Module 01 Nature and Scope of Marketing 4
Module 02 The Marketing Environment 2
Module 03 The Marketing Mix 2
Module 04 Marketing Research of Information Systems 4
Module 05 Consumer & Organisation Buyer Behaviour 2
Module 06 Segmentation, Targeting & Positioning 4
Module 07 Product Planning & Development 4
Module 08 Pricing 2
Module 09 Distribution / Place 2
Module 10 Promotional Planning 6
Module 11 Marketing Planning & Control 6
Module 12 Information & Communication Technology for Marketing 2
Total Contact Hours of Class room teaching 40
Assignment Briefing 2
Examination Techniques and Time Management 4
 
Part 1 - Introduction to Marketing and the Marketing Process
Module Code   : PCM 101
Module Name  : Nature and Scope of Marketing
Module Area Total Hours
1 History of Marketing 4 hours
2 What is Marketing 4 hours
3 Definitions of Marketing         4 hours
4 Development of Marketing 4 hours
5 Marketing Management Orientations 4 hours
6 Marketing Orientation 4 hours
7 Relationship Marketing 4 hours
Module Code  : PCM 102
Module Name : The Marketing Environment
Module Area Total Hours
1 Marketing Environmental Framework 2 hours
2 Internal Environment 2 hours
3 The Micro Environment 2 hours
4 The Macro Environment 2 hours
Module Code  : PCM 103
Module Name : The Marketing Mix
Module Area Total Hours
1 The Marketing mix 2 hours
2 The Traditional Marketing Mix 2 hours
3 Key characteristics of an Effective Marketing Mix 2 hours
4 The Extended marketing Mix 2 hours
Module Code  : PCM 104
Module Name : Marketing Research and Information Systems
Module Area Total Hours
1 What is Marketing research? 4 hours
2 Need for Continuous Marketing Research 4 hours
3 Types of Marketing Research 4 hours
4 Primary and Secondary Data 4 hours
5 The Research Process 4 hours
6 Marketing Information Systems 4 hours
Module Code  :  PCM 105
Module Name :  Understanding Consumer & Organisation Buyer Behaviour
Module Area Total Hours
1 Consumer Needs and Wants 2 hours
2 Consumer Buying Behaviour 2 hours
3 Organisation Buying Behaviour 2 hours
4 Key Characteristics of Organisational Buying Behaviour 2 hours
Module Code  :  PCM 106
Module Name :  Segmentation, Targeting & Positioning
Module Area Total Hours
1 What is a market? 4 hours
2 Target Marketing 4 hours
3 Market Segmentation 4 hours
4 Market Targeting 4 hours
5 Positioning 4 hours
 
Part 2 - Developing the Marketing Mix Strategies
Module Code  :  PCM 107
Module Name :  Product Planning & Development
Module Area Total Hours
1 What is a Product? 4 hours
2 Tangibility Continuum of a Product 4 hours
3 Product Classifications 4 hours
4 Branding 4 hours
5 Packaging 4 hours
6 Product Life Cycle Concept 4 hours
7 Services 4 hours
8 What is a New Product? 4 hours
Module Code  :  PCM 108
Module Name :  Pricing
Module Area Total Hours
1 What is Price? 2 hours
2 The Role and Importance of Price 2 hours  
3 Pricing Objectives 2 hours  
4 Factors Influencing pricing Decisions 2 hours  
5 Concepts of Costing for Pricing 2 hours  
6 Pricing Strategies 2 hours  
7 Setting the Final price 2 hours  
Module Code  :  PCM 109
Module Name :  Distribution / Place
Module Area Total Hours
1 The Role and Importance of Price 2 hours  
2 The Nature of Marketing Channels 2 hours  
3 Rationale for Using Intermediaries 2 hours  
4 Channel Structure 2 hours  
5 Market Coverage Strategies 2 hours  
6 Channel Selection 2 hours  
7 Physical Distribution Management 2 hours  
Module Code  :  PCM 110
Module Name :  Promotional Planning
Module Area Total Hours
1 The Role of Marketing Communications 6 hours
2 Marketing Communication Mix Elements 6 hours
3 Communication Models 6 hours
4 Developing Effective Communications Campaign 6 hours
 
Part 3 - Marketing Planning & Control and ICT for Marketing
Module Code  :  PCM 111
Module Name :   Marketing Planning & Control
Module Area Total Hours
1 The Nature and Importance of Planning 6 hours
2 What is Marketing Planning? 6 hours
3 Marketing Planning Process 6 hours
4 The Marketing Plan 6 hours
Module Code  :  PCM 112
Module Name :   Information & Communication Technology for Marketing 		 
Module Area Total Hours
1 Information & Communication Technology and Marketing 2 hours
2 Internet, E-Commerce and E-Mail Marketing 2 hours
3 Other technological Developments to Support marketing 2 hours
4 Impact of ICT on Marketing 2 hours
5 Importance of Computer Literacy for Marketers 2 hours

  For anyone over sixteen years of age who wants the best start to a successful career
  Students interested in gaining a good knowledge in marketing. As a subject or discipline (after O/L or A/L); this experience will help them to make the right career decisions and acquire the right skills to meet professional challenges
  Junior marketers who require a internationally recognized marketing qualification
  Middle level marketing rankers who would like to develop their theoretical and practical knowledge in marketing
  Other professionals who want to gain advantage and credibility for career advancement
 
Duration
40 hours of classroom sessions over a period of three months
 
Total Investment
Registration Fee LKR  10,000  
Membership Fee LKR      800
Coaching Fee LKR   9,200
Total LKR 20,000
 
Two stamp-sized photographs and copies of educational certificates will also be required.
 
Facilities
  Free access to e-library
  State-of-the-art classroom facilities
  Qualified faculty
  Job bank
 
   
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