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Postgraduate Diploma in Marketing - Stage 02
Intermediate Level (Semester 2) - Professional Certificate in Marketing - 6 months |
The intermediate level will provide students with a detailed understanding of the marketer’s tool kit. It consists of four course units: Detailed insights into Brand Management, Promotional Practice, Distribution Management and Financials for Marketing will be taught where students will learn to apply theory to practical circumstances through field assignments.
This part of the course will provide a detailed understanding of the marketer’s tool kit. |
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| Module |
Subject |
| Module 1 |
Brand Management |
| Module 2 |
Distributed Management |
| Module 3 |
Promotional Practice |
| Module 4 |
Finance for Marketing |
| An iIntegrated assignment. |
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| Note: Integrated Assignments are introduced as the fifth subject module for the Foundation & Intermediate Levels, where students are expected to apply the theoretical knowledge they have gained from the subjects in that respective stage to real life marketing-related cases |
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