The Effie are about ideas that work. Ideas that appeal to more than a consumer's eyes and ears. Ideas that connect with people on an emotional level. Ideas that made an impact and made a difference. Enter your work today.
The Effie Awards were founded in 1968 by the American Marketing Association, New York Chapter, as an awards program to recognize the most effective advertising efforts in the United States each year.
Since 1968, and particularly in the past five years, Effie has become a source of learning through conferences, judging discussion and briefs providing opportunities for insight into effective marketing communications.