CATEGORIES

Product & Service Categories

There are over 24 product and service categories to choose from ranging from

Agricultural / Industrial /Construction. All related products, materials, carpeting,, decorator’ssupplies, paint, ,wallpaper, tools and services, fertilizers, seeds, tools, agricultural machinery,equipment, and two wheel and four wheel tractors etc.

Automotive – Related Products & Services. Gasoline, motor oil, tyres, batteries, paint, quicklube, oil change, muffler, transmission

Automotive – Vehicles. Cars, trucks, motorcycles, both brand and model advertising

Beauty Products & Services. Personal care items such as cosmetics, fragrances, shampoos, hairsprays, soaps deodorants, hair coloring; personal care services such as spas, weight loss programs, etc.

Beverages -Diet and non-diet soda, coffee, tea, juices, bottled water and sparkling water.

Computer Hardware/ Software. Includes desk and portable computers for business/personal purposes (desktop systems, notebook computers, PDAs, etc.) and computer peripherals for business/personal purposes (scanners, modems, printers, monitors, etc.) Advertising for software, groupware, operating systems, or any other software marketed to consumer or business users.

Consumer appliances, and furniture Audio/Video devices such as TVs, radios, VCRs, cameras, sound systems, and white goods & brown goods, furniture (product) etc. Kitchen appliances, air conditioners

Corporate Reputation/Professional Services. Includes sponsorships, image & identity.

Advertising to promote corporations, not exclusively their products. Includes employment, CSR etc.

Entertainment. Includes sporting events and entertainment. E.G. Sporting team, a specific motion picture, books, records, electronic videogames, radio and television programming.

Fashion/Style. Brand of clothing, eyewear, hosiery, jewelry

Fast food, Casual Dining and Restaurants.

Fast food, family and other restaurants

Financial Services Products/Services, Cards. Credit, charge, cards. Advertising promoting overall image and capabilities of a financial institution and specific products or services including home banking, loans, mortgage, mutual funds, traveler’s checks, leasing etc.

Healthcare – Products & Services OTC. Drugs, vitamins, first-aid products and devices that do not require a doctor’s prescription for purchase. Hospitals, referral services, dental and medical care services, chronic care facilities.

Household Supplies & Services. Cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, lawn care services.

Internet Products & Services. Campaigns created to promote Internet access providers, high speed Internet access services, on-line services, portals, search engines and related Internet products & services.

Insurance General and life insurance

Media Companies. Broadcasters, magazines, newspapers, web sites, consumer or trade media, radio and television stations (inc. networks).

Non-Profit /Public Service Government / Institutional / Recruitment. Advertising of a public service nature for a non-profit organization or association, including political messages, and special interest/trade group advertising Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, armed forces advertising.

Office Products & Services including Delivery Systems. Fax machines, copiers, supplies, furniture, package tracking, international service, etc.

Packaged Food. Snacks / Desserts / Confections Packaged and frozen foods both regular and diet/light, Ice cream, candy, chips, cookies, etc.

Real Estate. Homes, real estate brokers, malls.

Retail. Store and/or web site that provides a multiple range of non-related or generally related merchandise, which include: department stores, food retailers, and discount/bulk retailers and Store, and/or web site that specializes in one particular line of products. (i.e. clothing, health food, shoes, pet care, toys)

Telecom services. Telephone companies, cellular services, pagers, phone cards

Travel / Tourism / Destination. Cruises, hotels, resorts, amusement parks, recreational, airlines, travel tours, etc

To download applications Visit : http://www.effie.lk

Press conference (Taj Samudra): 20th September

Participants Brief (Galadari Hotel): 5th October

Judges Brief (Cinnamon Lakeside): 19th October

Judging (Hilton Colombo): 10th & 11th November

Event (Hilton Colombo): 22nd November