The Effie are about ideas that work. Ideas that appeal to more than a consumer's eyes and ears. Ideas that connect with people on an emotional level. Ideas that made an impact and made a difference. Enter your work today.
The Effie Awards were founded in 1968 by the American Marketing Association, New York Chapter, as an awards program to recognize the most effective advertising efforts in the United States each year.
Since 1968, and particularly in the past five years, Effie has become a source of learning through conferences, judging discussion and briefs providing opportunities for insight into effective marketing communications.
|Mr. Imal Fonseka||Managing Director||CBL Foods International|
|Dr. Travis Perera||Senior Consultant||Postgraduate Institute of Management|
|Mr. Lakshman Bandaranayake||CEO/Managing Director||Vanguard Management Services|
|Mr. Paddy Weerasekera||Head of Marketing & Corporate Communications||Expo Lanka Holdings Plc|
|Mr. Robert Lee||Chief Commercial Officer||Etisalat Lanka Pvt Ltd|
|Ms. Therica Miyanadeniya.||Director, Client Service||The Nielsen Company Lanka (Pvt) Ltd|
|Ms. Rochelle de Silva||Director Brands||Hemas Manufacturing (Pvt) Ltd|
|Mr. Tharaka Ranwala||Deputy General Manager - Marketing & Business Development||Sampath Bank PLC|
|Ms. Alyna Haji Omar||Chief Executive Officer||Response Marketing (Grants Group of Companies)|
|Ms. Sheron Jayasundera||Chief Operating Officer||Bates 141 Strategic Alliance|
|Ms. Renuka Marshall||Managing Director||TBWA\TAL|
|Mr. Michael Holsinger||Chief Executive Officer||Starcom Worldwide Sri Lanka|
Product & Service Categories
There are over 24 product and service categories to choose from ranging from
Agricultural / Industrial /Construction. All related products, materials, carpeting,, decorator’ssupplies, paint, ,wallpaper, tools and services, fertilizers, seeds, tools, agricultural machinery,equipment, and two wheel and four wheel tractors etc.
Automotive – Related Products & Services. Gasoline, motor oil, tyres, batteries, paint, quicklube, oil change, muffler, transmission
Automotive – Vehicles. Cars, trucks, motorcycles, both brand and model advertising
Beauty Products & Services. Personal care items such as cosmetics, fragrances, shampoos, hairsprays, soaps deodorants, hair coloring; personal care services such as spas, weight loss programs, etc.
Beverages -Diet and non-diet soda, coffee, tea, juices, bottled water and sparkling water.
Computer Hardware/ Software. Includes desk and portable computers for business/personal purposes (desktop systems, notebook computers, PDAs, etc.) and computer peripherals for business/personal purposes (scanners, modems, printers, monitors, etc.) Advertising for software, groupware, operating systems, or any other software marketed to consumer or business users.
Consumer appliances, and furniture Audio/Video devices such as TVs, radios, VCRs, cameras, sound systems, and white goods & brown goods, furniture (product) etc. Kitchen appliances, air conditioners
Corporate Reputation/Professional Services. Includes sponsorships, image & identity.
Advertising to promote corporations, not exclusively their products. Includes employment, CSR etc.
Entertainment. Includes sporting events and entertainment. E.G. Sporting team, a specific motion picture, books, records, electronic videogames, radio and television programming.
Fashion/Style. Brand of clothing, eyewear, hosiery, jewelry
Fast food, Casual Dining and Restaurants.
Fast food, family and other restaurants
Financial Services Products/Services, Cards. Credit, charge, cards. Advertising promoting overall image and capabilities of a financial institution and specific products or services including home banking, loans, mortgage, mutual funds, traveler’s checks, leasing etc.
Healthcare – Products & Services OTC. Drugs, vitamins, first-aid products and devices that do not require a doctor’s prescription for purchase. Hospitals, referral services, dental and medical care services, chronic care facilities.
Household Supplies & Services. Cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, lawn care services.
Internet Products & Services. Campaigns created to promote Internet access providers, high speed Internet access services, on-line services, portals, search engines and related Internet products & services.
Insurance General and life insurance
Media Companies. Broadcasters, magazines, newspapers, web sites, consumer or trade media, radio and television stations (inc. networks).
Non-Profit /Public Service Government / Institutional / Recruitment. Advertising of a public service nature for a non-profit organization or association, including political messages, and special interest/trade group advertising Municipal or state economic development, lotteries, utilities (i.e. electricity conservation messages), membership drives, armed forces advertising.
Office Products & Services including Delivery Systems. Fax machines, copiers, supplies, furniture, package tracking, international service, etc.
Packaged Food. Snacks / Desserts / Confections Packaged and frozen foods both regular and diet/light, Ice cream, candy, chips, cookies, etc.
Real Estate. Homes, real estate brokers, malls.
Retail. Store and/or web site that provides a multiple range of non-related or generally related merchandise, which include: department stores, food retailers, and discount/bulk retailers and Store, and/or web site that specializes in one particular line of products. (i.e. clothing, health food, shoes, pet care, toys)
Telecom services. Telephone companies, cellular services, pagers, phone cards
Travel / Tourism / Destination. Cruises, hotels, resorts, amusement parks, recreational, airlines, travel tours, etc
To download applications Visit : http://www.effie.lk