Brand Excellence
The SLIM Brand Excellence Awards is a celebration of brand excellence at national level and rewards the outstanding efforts of outstanding marketers. Through this event, SLIM endeavours to not only encourage best practices in branding, but also to raise local brands to global standards, to enhance the image of marketing in the country and that of SLIM in the region.
This event translates as industry recognition of the motivation, dedication and hard work that great marketers have demonstrated in making brand champions. Each year our panel of judges evaluates the contenders for each category of award, looking for those elusive qualities which elevate a brand above the sea of nondescript products. For the Brand Excellence Awards to be truly successful there must be industry-wide, representative participation which will ensure healthy competition.
SLIM’s efforts to make marketing the driving force in the economy will be measured by several factors; the significance and direct benefits of marketing strategies for an organisation being among the most important. Recognition of exceptional marketing prowess with events like the Brand Excellence Awards can only contribute to promoting these ultimate results and further motivate professionals.
For Further Information go to the official Brand Excellence Site http://www.slimbe.lk/
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Mr.Ravi Liyanage
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Group Director Operations, Richard Pieris and Company PLC
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Ms.Ramani Samarasundera
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Marketing Director- Personal Care, Unilever Sri Lanka Ltd
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Ms.Himalee Madurasinghe
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Chief Executive , Lanka Market Research Bureau (Pvt) Ltd
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Mr.Rohan Somawanse
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General Manager-Sales & Marketing,D Samson & Sons (Pvt) Ltd
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Ms.Alyna Haji Omar
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CEO - Response Marketing (Grant Group of Companies)
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Ms.Vidya Sivaraja
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Marketing Director, Fonterra Brands Lanka Pvt Ltd.
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Mr.Riyaz Rasheed
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Deputy CEO/CFO , Etisalat Sri Lanka
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Mr.Nasser Majeed
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Marketing Director- Singer (Sri Lanka) PLC
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Mr.Bimal Silva
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Director Brands- Hemas Cosumer Brands
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Mr.Graham Marshall
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General Manager - Marketing, Akzo Nobel Paints Lanka
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Mr.Tharanga Gunasekara
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Head of Marketing & Communications- HSBC Sri Lanka
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The top three brands that obtain the highest scores in each of the two main categories (Product Brand of the Year & Service Brand of the Year) will be recognized with Gold, Silver & Bronze awards.
The highest scores of the two main categories will be evaluated by the judges to award the Brand of the Year. Thus, no separate entry is required for the Brand of the Year award.
In addition Gold, Silver & Bronze winners will be selected in each of the Special Awards categories.
Awards may not be made in a category if there are no entries of a suitable standard to merit an award.
The Brand Managers who are custodians of the winning brands will also be awarded a special certificate, recognizing their significant contribution towards the brand's success.
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Award Categories & Definitions |
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MAIN AWARDS |
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Product Brand of the Year |
Entries to this category may be submitted by tangible product-brands, that are FMCGs, durables, ethical or commercial/industrial-use products. The company submitting the entry should be involved in marketing the brand locally, while the product could be manufactured locally or sourced from abroad. |
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Service Brand of the Year |
Entries to this category may be submitted by "intangible" service brands in banking, insurance, telecom, entertainment, education, leisure, investment, retailing, real estate, travel, transport etc. These could be local brands or international brands marketed locally. |
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SPECIAL AWARDS |
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Innovative Brand of the Year
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The brand that shows outstanding innovation overall in terms of new product development/introduction, packaging, service methods, promotional methods, distribution methods, etc. |
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Turnaround Brand of the Year |
The brand that has most successfully overcome a downturn or crisis. |
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Local Brand of the Year |
The best among home-grown brands. Only Sri Lankan brands will be considered for this category. |
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Best New Entrant of the Year
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The most successful brand from among those introduced to the market within the last two years (i.e 2009 or 2010) |
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International Brand of the Year |
The International brand that has shown excellence and great success in the local market. |
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Small Business Brand of the Year |
A new award introduced this year, for companies with an annual turnover of less than Rs. 50 million and who have been in the market for the last three years. |
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CSR Brand of the Year |
Outstanding Brand specific engagement in uplifting the community |
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Export Brand of the Year |
The Sri Lankan brand that has shown excellence and great success in the international market |
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Please download the Entry Forms from the below mentioned link:
http://www.slimbe.lk/#entry-forms
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Brand Of the Year |
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Catergory |
Company |
Brand |
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CBL Foods International (Pvt) Ltd |
Ritzbury |
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Category |
COMPANY |
BRAND |
Rank |
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CSR |
CBL |
Munchee |
GOLD |
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Sahan Sevana (pvt.) Ltd |
HOPE |
SILVER |
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Commercial Bank of Ceylon PLC |
Commercial Bank |
BRONZE |
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Expo Lanka Holding PLC |
Expolanka Freight |
BRONZE |
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Best New |
CBL Foods International (pvt.) Ltd |
Ritzbury Tropica |
GOLD |
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Etisalat Lanka ( pvt.) Ltd |
Etisalat Broadband |
SILVER |
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Ceylon Cold Stores PLC |
Elephant House 2 Bar |
BRONZE |
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Small Business Plan |
Lassana Flora (Pvt) Ltd |
Lassana Flora |
GOLD |
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Achivers London Busniess School (Pvt) Ltd |
Achievers |
SILVER |
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The Exterminators (Pvt) Ltd |
Exterminators Pest Control |
BRONZE |
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Busniess 2 Business - B2B |
Expolanka Holdings PLC |
Expolanka Freight |
SILVER |
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Virtusa (Pvt) Ltd |
Virtusa |
BRONZE |
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Kelani Cables PLC |
Kelani Cables |
BRONZE |
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Internationl Brand |
CW Mackie PLC |
Sunquick |
GOLD |
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SmithKline Beecham (Pvt) Ltd |
Idoex |
SILVER |
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CIC |
J & J |
BRONZE |
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Local Brand |
CBL Foods International (Pvt) Ltd |
Ritzbury |
GOLD |
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CBL |
Munchee |
SILVER |
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Commercial Credit & Finance PLC |
Commercial Credit |
BRONZE |
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Product Brand |
CBL Foods International (Pvt) Ltd |
Ritzbury |
GOLD |
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CBL |
Munchee |
SILVER |
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Hemas Manufacturing (Pvt) Ltd |
Velvet |
BRONZE |
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Ceylon Pencil Company (Pvt) Ltd |
Atlas |
BRONZE |
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Turn Around Brand |
Ceylon Cold Stores PLC |
Elephant House Ice Cream |
GOLD |
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Hemas Manufacturing (Pvt) Ltd |
Fems |
SILVER |
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Service Brand |
Commercial Credit & Finance PLC |
Commercial Credit |
GOLD |
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Union Assurance PLC |
Union Assurance |
SILVER |
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Commercial Bank of Ceylon PLC |
Commercial Bank |
BRONZE |
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Export Brand |
Basilur Tea Export (Pvt) Ltd |
Basilur |
GOLD |
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Imperial Teas (Pvt) Ltd |
Impra |
SILVER |
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CBL |
Munchee |
BRONZE |
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Anverally & Sons (Pvt) Ltd |
Al-Otuor-Earl Grey |
BRONZE |
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Innovation Brand |
Basilur Tea Export (Pvt) Ltd |
Basilur |
GOLD |
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CBL |
Munchee |
SILVER |
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CBL Foods International (Pvt) Ltd |
Ritzbury |
BRONZE |
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Regional Brand Recognition Award |
R S P Holdings PTE LTD |
Sri Lanka Directory Australia |
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Autosaver - Singapore |
Autosaver |
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Await for 2013 Brand Excellence Dates