The Certified Professional Marketer (Asia) is a professional status conferred by the Asia Marketing Federation (AMF) which consists of several Asian countries in the region. It is the 21st century’s preferred postgraduate professional status:
|The next century belongs to the Asian Region.|
|This professional status in Marketing is probably the FIRST PROFESSIONAL STATUS IN MARKETING conferred by a Federation of Professional Marketing Institutes representing most of the Asian Countries.|
|Graduate level entry qualifications are required for the qualifying examinations.|
This status is conferred only on those who have successfully completed the qualifying examination and have five years experience in marketing in at least one country in the region and who are members of the local association, in this instance Sri Lanka Institute of Marketing(SLIM). AMF is a member of the World Marketing Association (WMA). The Sri Lanka Institute of Marketing is affiliated to WMA through the AMF.
THE COURSE CONSISTS OF THE FOLLOWING SUBJECTS :
|Marketing Research (MR)|
||Marketing Communications (MC)|
||Marketing Strategy (MS)|
||Asia Business (AB)|
||Asia Marketing Management (AMM)|
We take this opportunity to mention some of the facilities that are being offered to CPM students during coaching sessions:
SLIM Knowledge Centre (Reference Library & internet browsing facilities )
On weekdays - 0900 Hrs to 1930 Hrs
On weekends - 0900 Hrs to 1600 Hrs
||Copies of past question papers distributed free of charge at class discussions|
||Guest lecturers – sharing their experience in specialised subjects|
||Special Question & Answer Sessions; discussion of past papers, practical examples, work experiences, imparting of most up-to date information from latest publications.|
CPM Students have an opportunity to apply for the CPM status and be eligible to attend the SLIM graduation when below criteria are met.
Once applied and status received you will be entitled to use the letters CPM on your business card.
To status application process:-
1. Copy of results transcript
2. Work experience letters
3. Payment of USD 35
4. Rs. 3,500/ - payment to SLIM
CPM ENTRY CRITERIA
PGDIP/ CIM or Marketing Degree with work experience
DOWNLOAD ADMISSION FORM
All applications must be typed/ filled in block capitals. The following documents should accompany applications.
||Two sets of copies of the entry qualifications. One set should be certified by your employer or Head of the Institution or it should be certified by a SLIM officer, in which case you must bring the originals along with you|
||Two sets of photo copies of the experience certificates if any|
||Bank draft in favour of MIS-APMF Education to cover the cost of registration, examinations and script marking fee|
||Cheque in favour of Sri Lanka Institute of Marketing to cover the cost of Local Registration membership, local examination and administration fees|
||All candidates should register with SLIM each time they sit for the examination. Repeaters need not send photocopies of their certificates|
Exemptions for following subjects may be granted:
It is compulsory to do following subjects:
CPM Course Fee - USD 140 + 48,000/-
|One time registration fee||USD 75.00|
|Examination fee||USD 20.00 (per subject)|
|Answer Script marking fee||USD 12.50 (per subject)|
|(Please draw the bank draft in favour of MIS-APMF Education)|
|Registration / Examination and Administration fee per subject||LKR 12,000|
|Local coaching fee per subject||LKR 12,000|
Repeat Students’ Fees
As above except for the registration fee for AMF. The local administration fee for SLIM is valid for one year.
This specially designed coaching programme has kept the pass rate on par or above the regional average. However, it has to be noted that there is considerable volume of reading involved, which is an important and essential contributor for examination success.
Candidates who have undertaken three or more subjects must study independently as no coaching is provided by the Institute for subjects other than those mentioned above. The list of recommended reading will be provided by the Institute.
Candidates who will sit for three subjects or more will not be registered to sit for the two compulsory subjects initially. Either they have to attempt all five subjects or initially attempt non-compulsory subjects.
|Asia Business (AB)||Saturday (5.00 p.m. – 8.30 p.m.)|
|Asia Marketing Management (AMM)||Tuesday & Thursday (6.00 p.m. – 8.30 p.m.)|
All students are expected to register for the programme with the Sri Lanka Institute of Marketing (SLIM). They will also have to register with the respective tuition centres to follow classes.
SLIM Business School
SLIM Home, No 94, Ananda Rajakaruna Mawatha Colombo 10.
Tel: 11 5302402
Fax: 11 268 1660
E mail: firstname.lastname@example.org
No. 50 Kithulwattha Road, Colombo 8
Tel: 11 4 722522
CASE STUDY - OCTOBER 2013 EXAMINATION