Study with SLIM
Post Graduate Diploma in Marketing
The Postgraduate Diploma in Marketing is a unique programme of study which offers prospective students and practitioners of marketing an opportunity to learn and apply sound theoretical concepts to their day to day business situations. It is a 24 month part time programme which will give students marketing competencies from operational level to synthesis level.
Operational Level: Professional Certificate in Marketing
- Discovering Marketing Essentials
- Exploring Consumer Behaviour
- Economic and Legal Impact
- Developing Effective Communications
- Individual Integrated Assignment
Managerial Level: Diploma in Marketing
- Synergising Marketing Communications
- Finance for Effective Marketing
- Managing Sales & Distribution
- Driving Brands for Results
- Individual Integrated Assignment
Strategic Level: Graduate Diploma in Marketing
- Advanced Management Competencies
- Strategic Marketing for Sustainability
- Managing Global Dynamics
- Strategic Marketing Planning
-
Individual Integrated Assignment
Synthesis Level: Postgraduate Diploma in Marketing
- Research for Strategic Decision
- Integrated Research Project
Entry Criteria
Every student must register with the Sri Lanka Institute of Marketing or Accredited Study Centre by paying a registration fee for each intake. There are several categories for students to register for the programme:
|
Entry Category |
Entry Qualification |
Entry by |
|
GCE A/L category |
GCE A/L – (local / London) 2 simple passes in new syllabus or 3 simple passes in old syllabus, excluding General English |
Entrance Examination |
|
GCE A/L – 1 simple pass (local / London) excluding General English with 1 year work experience |
Entrance Examination |
|
|
Merit – Outstanding performance at GCE A/L 3As or 2As excluding General English |
Viva |
|
|
Experience category |
05years experience in Executive / Management positions with GCE O/L |
Entrance Examination |
|
Graduate category |
Graduate with Marketing Special Degree |
*Exemption |
|
Graduate of another Discipline |
*Exemption |
|
|
MBA category |
MBAspecialised in Marketing from a recognized university |
*Exemption |
|
General MBA from a recognised university |
*Exemption |
|
|
Professional category |
Any relevant completed Professional Qualification |
*Exemption |
|
PCM |
Merit(A) grade in Preliminary Certificate in Marketing with GCE O/L |
*Exemption |
|
Ordinary pass in Preliminary Certificate in Marketing with GCE O/L |
Direct |
|
|
Undergraduate |
Self-Study: University students are eligible to enrol under the self-study category by providing their university Identity card as proof. This will not be applicable to Strategic Marketing Planning (SMP) subject at the strategic level and Research for Strategic Decision (RSD) subject at the final stage. (Exemptions will be applicable ONLY at the first registration for completed subjects.) |
*Exemption |