Marketing Roks – National CSR project for Advanced Level (A/L) students.


As a National body, Sri Lanka Institute of Marketing introduced this concept called “Marketing Roks” with an attractive game show to unleash the innate talents of students and intrigue them on a real business case study and sharpen their creativity, strategic thinking, presentation and leadership skills which will convert them into future marketers or use their skills for their future careers. In 2016, the program will be marked as e 6th consecutive year



Target Audience


No of students for the seminars         : 10,000 students

No of students for the competition    : 600 students

No of schools for the competition      : 60 Schools

Types of the schools                            : Government Schools / Semi Government Schools / International Schools


The profile of students                        : A/L school students

Age                              : 15 to 18 years

Gender                        : Both Male & Female

Skills                            : creative thinking, leadership and presentation



Structure of the Pogramme




Time Plan

Session Location
Briefing Session Colombo, Kandy &Matara
Press Conference Colombo
Gamin Session Colombo, Kandy &Matara
Presentation session Colombo
Final Event & Award Ceremony Colombo


Career Guidance Seminars


Total of 10 seminars will be held in 3 regions with the participation of more than 500 students in each Seminar. (3 Seminars in central region, 3 Seminars in southern region & 4 Seminars in Colombo) The Seminars will essentially cover  career guidance, CV writing, Grooming, Gestures, How to face an interview, Interview preparation and non-verbal communication skills, which are essential to develop their personality to become future professionals in Sri Lanka in their preferred  industry. Further, a practical marketing professional who has achieved many heights will share his / her personal experience to develop the confidence level of students to face the real business environment in the future. (The exact dates will be informed)