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| MBA - Launch |
Get a Top MBA from Buckinghamshire New University with the Trusted Backing of SLIM
Buckinghamshire New University has linked up with SLIM to offer a British MBA to those Sri Lankans who wish to obtain a high quality and well accepted postgraduate qualification from a ranked UK university.
Buckinghamshire New University, called “Bucks” in short, has over one hundred years of experience in teaching the skills that have made a real difference to generations of students and employers for whom they have worked.
The academic structure of Bucks is built around three faculties. These are Creativity & Culture, Enterprise & Innovation, and Society & Health. The three campuses covering these areas are situated in High Wycombe, Wellesbourne, and Chalfont which are being now consolidated at High Wycombe with ultra modern facilities.
Being a programme designed for people already in employment, this MBA can be completed in two years and is priced very competitively.
This MBA will be launched in Sri Lanka on the 28th February at Trans Asia Hotel with personnel from the UK being in attendance.
Please call SLIM for more details and to register for more information about the university and the MBA programme. |
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| Asia Business Forum 2008 |
Business in the New World |
The Asia Pacific Marketing Federation (APMF) was established on November 12, 1991 and consists of 18 national marketing professional institutions. The countries are Japan, South Korea, Philippines, Hong Kong, Indonesia, Malaysia, Thailand, Singapore, Australia, New Zealand, Taiwan, Sri Lanka, India, Pakistan, Bangladesh, Mongolia, South Africa and Canada.
The APMF was renamed as the Asia Marketing Federation (AMF) in August 2007, in order to be more relevant and to adapt itself to the dynamic contemporary changes in the Asian region. China as major power base in Asia is a salutary partner in the AMF.
The AMF together with the Sri Lanka Institute of Marketing held an “Asian Business Forum 2008” on Jan 26, 2008 at a leading five star hotel in Colombo. Key note speakers included luminaries like Hermawan Kartajaya, President, World Marketing Association; Prof. Denn, Dean, Marketing, Nanyang University ,Singapore and Prof. Balachandran of North Western University, USA.
The target group was senior and middle level management wishing to raise the bar of their own performances.
The objectives of the Forum included enabling delegates to get acquainted with business opportunities, new tools and technologies and ways to evolve further business growth, reputation and profits. |
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| SLIM Business School, Kandy Opens E- Library |
The SLIM Business School in Kandy opened its E-Library last year. Hon. Tikiri Kobbekaduwa, Governor of the Central Province, declared open this latest educational tool, the first e-library outside Colombo, on the 15th September 2007. The Governor was felicitated by SLIM at the opening and was presented with a special plaque by President SLIM Sarath Fernando in recognition of his achievement as a professional marketer becoming first citizen of the Central Province.
Mr Fernando said in his address that students can now download the latest books and articles on Marketing and other related subjects, facilitating real time knowledge transfer. The Asia Foundation and Ms Kanthi Basnayake, an Exco member of SLIM, also donated a new set of books to the library.
Students are encouraged to use the e-library, to which they have unlimited access on all days of the week, in addition to internet and e-mail facilities. Computers at the library are also available for their use to complete assignments. It is expected that these latest facilities will further enhance the performance of the Kandy students at marketing examinations. |
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| SLIM and Devi Balika Vidyalaya support remote Bibile School |
A coaching programme was sponsored by SLIM to help students of a remote Bibile school which recorded the lowest number of GCE O/L last year. The programme was initiated by Suhada Sahajeewana Sanwardana Sanvidanaya and conducted by teachers from Devi Balika Vidyalaya, Colombo with the objective of preparing students for the O/L exams to be held in December.
The classes were attended by nineteen students of Thambana Vidyalaya, Bibile, which has a severe shortage of teachers and none at all for O/L mathematics or science subjects. The devotion and efforts of the six teachers and one volunteer teacher, school prefects and even non-academic staff were commendable.
This project was funded by SLIM as part of their Corporate Social Responsibility programme. President SLIM Sarath Fernando said all private organisations should adopt CSR initiatives as an important part of their activities. |
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| Marketing for Results Conference, Malaysia |
A group of Sri Lankan Marketers, led by Sarath Fernando, President of Sri Lanka Institute of Marketing, attended the Marketing for Results Conference in Kuala Lumpur, Malaysia, on the 13th August 2007. The conference was organised by the Institute of Marketing Malaysia and conducted by the world renowned marketing guru, Professor Phillip Kotler, also known as the father of modern marketing.
The theme of the conference was ‘Marketing for Results: how to compete and win in the global marketplace’. Four main areas were discussed by Professor Kotler – improving marketer’s role and relationships in the company; finding new opportunities; finding new ways to communicate and use of new technologies and measuring results. Sarath Fernando spoke on marketing as a philosophy relating to adding happiness to people’s lives. He presented plaques to mark the services rendered by three key personalities: Professor Phillip Kotler, Hermawan Kartajaya, President WMA and Shariffah Ismail, President IMM.
The SLIM contingent, comprising 26 members was the biggest foreign delegation to the conference. President SLIM Sarath Fernando facilitated a group meeting with Professor Kotler, which was highly appreciated. They also attended a dinner hosted by His Royal Highness the Sultan of Pahang.
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