- A sound knowledge of theories and applications of Brand Marketing from functional level to strategic level in a Brand Building Process
- The essential competencies of the Brand Building Process
- The ability to design and manage branding exercises in different contexts
- The confidence in building, measuring, and managing brand equity in their career
- Assistants to Brand Managers and Brand Executives
- Who are not in brand branding jobs but are interested in gaining branding knowledge
- Entrepreneurs
- The only specialized Brand Management course in Sri Lanka
- Hands-on experience on a brand launch
- Practical and theoretical aspects covered throughout the syllabus
- Has the right mix of Marketing and Branding in the curriculum and exposure to national level events – SLIM Brand Excellence Awards
- GCE O/L Category : Three (3) years’ experience in a Marketing-related job with GCE O/L (Including English and Maths).
- GCE A/L Category : GCE A/L – (Local/London) 2 simple passes in the new syllabus or 3 simple passes in old syllabus, excluding General English with 1 year of experience in a Marketing-related job.
- Graduate Category : Graduate with a Marketing Special Degree or Graduate of another discipline required to be employed in Marketing.
- Professional Qualification Category : PCM with O/L, PGDIP, NDSM or Any other recognized completed qualification with 1 year of experience in Marketing.
- Experience Category : Those who possess at least 5 years’ experience in Branding at Executive capacity or above.