Postgraduate Diploma In Marketing

Postgraduate Diploma in Marketing

 

Students who wish to enhance and gain the Knowledge, skills and competencies in today’s competitive corporate   life is been rewarded by our unique diploma program, Postgraduate Diploma in Marketing. This is a 24 month part time programme which will give students marketing competencies from operational level to strategic level and apex with the research project.

 

POSTGRADUATE DIPLOMA IN MARKETING - ENTRY CRITERIA

 

PROGRAM OUTLINE (Click here )

POSTGRADUATE DIPLOMA IN MARKETING - PROGRAMME HANDBOOK

(Click Here) (Intake II 2017)

 

POSTGRADUATE DIPLOMA IN MARKETING - PROGRAMME STRUCTURE

     Operational Level: Diploma in Marketing  

 

      Managerial Level: Advanced Diploma in Marketing

  

     Strategic Level: Graduate Diploma in Marketing

  • Advanced Management Competencies (AMC)
  • Contemporary Marketing for Sustainability (CMS)
  • Managing Global Dynamics (MGD)
  • Strategic Marketing Planning (SMP)

     Synthesis Level: Postgraduate Diploma in Marketing

  • Research for Strategic Decision (RSD)
  • Integrated Research Project  (IRP)

ASSIGNMENT TOPICS (DECEMBER 2017 EXAMINATION) 

REFERENCE GUIDELINE - HARVARD REFERENCING

ASSIGNMENT CHECKLIST, ASSIGNMENT COVER PAGE & MARKING SCHEME - (Click here)

Word Count 

Stage 01 - 1000 - 1500
Stage 02 - 2000 - 2500
Stage 03 - 3000 - 3500

    Operational Level: Diploma in Marketing

     Managerial Level: Advanced Diploma in Marketing

     Strategic Level: Graduate Diploma in Marketing

    Synthesis Level: Graduate Diploma in Marketing

PGDIP - JULY 2017 (December Examination) CLASS TIME TABLE - (Click here)

EXAMINATION TIME SCHEDULE - DECEMBER 2017 EXAMINATION (Click here)

 

STAGE WISE CLASS SCHEDULE & DETAILED SYLLABUS (SBS - Colombo)

STAGE 1 (OPERATIONAL LEVEL)

DISCOVERING MARKETING ESSENTIALS (DME)        Weekday /  Weekend

ECONOMICS AND LEGAL IMPACTS (ELI)                      Weekday /  Weekend

EXPLORING CONSUMER BEHAVIOUR (ECB)              Weekday /  Weekend

DEVELOPING EFFECTIVE COMMUNICATION (DEC)  Weekday /  Weekend

STAGE 2 (MANAGERIAL LEVEL)

MANAGING SALES AND DISTRIBUTION (MSD)            Weekday /  Weekend

SYNAGIZING MARKETING COMMUNICATION (SMC)  Weekday /  Weekend

FINANCE OF EFFECTIVE MARKETING (FEM)                Weekday /  Weekend

DRIVING BRANDS FOR RESULTS (DBR)                        Weekday /  Weekend

STAGE 3 (STRATEGIC LEVEL)

CONTEMPORARY MARKETING FOR SUSTAINABILITY (CMS)   Weekend

MANAGING GLOBAL MARKETING (MGM)                                     Weekend

ADVANCE MANAGEMENT COMPETENCIES (AMC)                      Weekend

STRATEGIC MARKETING PLANNING (SMP)                                   Weekend

STAGE 4 (SYNTHESIS LEVEL)

RESEARCH FOR STRATEGIC DECISION (RSD)                            Weekend

PAST PAPERS

JUNE 2017 EXAMINATION

OPERATIONAL LEVEL

DISCOVERING MARKETING ESSENTIALS (DME)

EXPLORING CONSUMER BEHAVIOUR (ECB)

ECONOMICS AND LEGAL IMPACT

DEVELOPING EFFECTIVE COMMUNICATIONS (DEC)

MANAGERIAL LEVEL

DRIVING BRANDS FOR RESULTS (DBR)

MANAGING SALES & DISTRIBUTION (MSD)

FINANCE FOR EFFECTIVE MARKETING (FEM)

SYNERGISING MARKETING COMMUNICATIONS (SMC)

STRATEGIC LEVEL

ADVANCED MANAGEMENT COMPETENCIES (AMC)

CONTEMPORARY MARKETING FOR SUSTAINABILITY (CMS)

MANAGING GLOBAL MARKETING (MGM)

SYNTHESIS LEVEL

RESEARCH FOR STRATEGIC DECISION (RSD)

 

DECEMBER 2016 EXAMINATION

OPERATIONAL LEVEL

DISCOVERING MARKETING ESSENTIALS (DME)

EXPLORING CONSUMER BEHAVIOUR (ECB)

ECONOMICS AND LEGAL IMPACT

DEVELOPING EFFECTIVE COMMUNICATIONS (DEC)

MANAGERIAL LEVEL

DRIVING BRANDS FOR RESULTS (DBR)

MANAGING SALES & DISTRIBUTION (MSD)

FINANCE FOR EFFECTIVE MARKETING (FEM)

SYNERGISING MARKETING COMMUNICATIONS (SMC)

STRATEGIC LEVEL

ADVANCED MANAGEMENT COMPETENCIES (AMC)

CONTEMPORARY MARKETING FOR SUSTAINABILITY (CMS)

MANAGING GLOBAL DYNAMICS (MGD)

SYNTHESIS LEVEL

RESEARCH FOR STRATEGIC DECISION (RSD)

 

JUNE 2016 EXAMINATION

OPERATIONAL LEVEL

DISCOVERING MARKETING ESSENTIALS (DME)

EXPLORING CONSUMER BEHAVIOUR (ECB)

ECONOMICS AND LEGAL IMPACT

ELI - ECON

DEVELOPING EFFECTIVE COMMUNICATIONS (DEC)

MANAGERIAL LEVEL

DRIVING BRANDS FOR RESULTS (DBR)

MANAGING SALES & DISTRIBUTION (MSD)

FINANCE FOR EFFECTIVE MARKETING (FEM)

SYNERGISING MARKETING COMMUNICATIONS (SMC)

STRATEGIC LEVEL

ADVANCED MANAGEMENT COMPETENCIES (AMC)

STRATEGIC MARKETING FOR SUSTAINABILITY (SMS)

MANAGING GLOBAL DYNAMICS (MGD)

SYNTHESIS LEVEL

RESEARCH FOR STRATEGIC DECISION (RSD)

DECEMBER 2015 EXAMINATION

OPERATIONAL LEVEL

DISCOVERING MARKETING ESSENTIALS (DME)

EXPLORING CONSUMER BEHAVIOUR (ECB)

ECONOMICS AND LEGAL IMPACT

ELI - ECON

DEVELOPING EFFECTIVE COMMUNICATIONS (DEC)

MANAGERIAL LEVEL

DRIVING BRANDS FOR RESULTS (DBR)

MANAGING SALES & DISTRIBUTION (MSD)

FINANCE FOR EFFECTIVE MARKETING (FEM)

SYNERGISING MARKETING COMMUNICATIONS (SMC)

STRATEGIC LEVEL

ADVANCED MANAGEMENT COMPETENCIES (AMC)

STRATEGIC MARKETING FOR SUSTAINABILITY (SMS)

MANAGING GLOBAL DYNAMICS (MGD)

SYNTHESIS LEVEL

RESEARCH FOR STRATEGIC DECISION (RSD)

 

JUNE 2015 EXAMINATION

OPERATIONAL LEVEL

DISCOVERING MARKETING ESSENTIALS (DME)

EXPLORING CONSUMER BEHAVIOUR (ECB)

ECONOMICS AND LEGAL IMPACT

ELI - ECON

DEVELOPING EFFECTIVE COMMUNICATIONS (DEC)

MANAGERIAL LEVEL

DRIVING BRANDS FOR RESULTS (DBR)

MANAGING SALES & DISTRIBUTION (MSD)

FINANCE FOR EFFECTIVE MARKETING (FEM)

SYNERGISING MARKETING COMMUNICATIONS (SMC)

STRATEGIC LEVEL

ADVANCED MANAGEMENT COMPETENCIES (AMC)

STRATEGIC MARKETING FOR SUSTAINABILITY (SMS)

MANAGING GLOBAL DYNAMICS (MGD)

SYNTHESIS LEVEL

RESEARCH FOR STRATEGIC DECISION (RSD)

 

DECEMBER - 2014 EXAMINATION

OPERATIONAL LEVEL

DISCOVERING MARKETING ESSENTIALS (DME)

EXPLORING CONSUMER BEHAVIOUR (ECB)

ECONOMICS AND LEGAL IMPACT

ELI - ECON

DEVELOPING EFFECTIVE COMMUNICATIONS (DEC)

MANAGERIAL LEVEL

DRIVING BRANDS FOR RESULTS (DBR)

MANAGING SALES & DISTRIBUTION (MSD)

FINANCE FOR EFFECTIVE MARKETING (FEM)

SYNERGISING MARKETING COMMUNICATIONS (SMC)

STRATEGIC LEVEL

ADVANCED MANAGEMENT COMPETENCIES (AMC)

STRATEGIC MARKETING FOR SUSTAINABILITY (SMS)

MANAGING GLOBAL DYNAMICS (MGD)

SYNTHESIS LEVEL

RESEARCH FOR STRATEGIC DECISION (RSD)

 

JUNE - 2014 EXAMINATION

OPERATIONAL LEVEL

DISCOVERING MARKETING ESSENTIALS (DME)

EXPLORING CONSUMER BEHAVIOUR (ECB)

ECONOMICS AND LEGAL IMPACT

ELI - ECON

DEVELOPING EFFECTIVE COMMUNICATIONS (DEC)

MANAGERIAL LEVEL

DRIVING BRANDS FOR RESULTS (DBR)

MANAGING SALES & DISTRIBUTION (MSD)

FINANCE FOR EFFECTIVE MARKETING (FEM)

SYNERGISING MARKETING COMMUNICATIONS (SMC)

STRATEGIC LEVEL

ADVANCED MANAGEMENT COMPETENCIES (AMC)

STRATEGIC MARKETING FOR SUSTAINABILITY (SMS)

MANAGING GLOBAL DYNAMICS (MGD)

SYNTHESIS LEVEL

RESEARCH FOR STRATEGIC DECISION (RSD)

 

DECEMBER - 2013 EXAMINATION

OPERATIONAL LEVEL

DISCOVERING MARKETING ESSENTIALS (DME)

EXPLORING CONSUMER BEHAVIOUR (ECB)

ECONOMICS AND LEGAL IMPACT

ELI - ECON

ELI - LEGAL

DEVELOPING EFFECTIVE COMMUNICATIONS (DEC)

MANAGERIAL LEVEL

DRIVING BRANDS FOR RESULTS (DBR)

MANAGING SALES & DISTRIBUTION (MSD)

FINANCE FOR EFFECTIVE MARKETING (FEM)

SYNERGISING MARKETING COMMUNICATIONS (SMC)

STRATEGIC LEVEL

ADVANCED MANAGEMENT COMPETENCIES (AMC)

STRATEGIC MARKETING FOR SUSTAINABILITY (SMS)

MANAGING GLOBAL DYNAMICS (MGD)

SYNTHESIS LEVEL

RESEARCH FOR STRATEGIC DECISION (RSD)

 

JUNE - 2013 EXAMINATION

OPERATIONAL LEVEL

DISCOVERING MARKETING ESSENTIALS (DME)

EXPLORING CONSUMER BEHAVIOUR (ECB)

ECONOMICS AND LEGAL IMPACT

ELI - ECON

ELI - LEGAL

DEVELOPING EFFECTIVE COMMUNICATIONS (DEC)

 

MANAGERIAL LEVEL

DRIVING BRANDS FOR RESULTS (DBR)

MANAGING SALES & DISTRIBUTION (MSD)

FINANCE FOR EFFECTIVE MARKETING (FEM)

SYNERGISING MARKETING COMMUNICATIONS (SMC)

 

STRATEGIC LEVEL

ADVANCED MANAGEMENT COMPETENCIES (AMC)

STRATEGIC MARKETING FOR SUSTAINABILITY (SMS)

MANAGING GLOBAL DYNAMICS (MGD)

SYNTHESIS LEVEL

RESEARCH FOR STRATEGIC DECISION (RSD)

INDIVIDUAL INTEGRATED RESEARCH PROJECT - July to December 2017

IRP - Proposal Presentation Schedule

COLOMBO Center (Click here)

VENUE: SBS - Colombo

DRESS CODE: Office Attire

Kandy Study Center (Click here)

VENUE: SBS - Kandy

DRESS CODE: Office Attire

RESEARCH FOR STRATEGIC DECISIONS (RSD)

       Lecturer:  Mr Ravi Bamunusinghe

Date/Time:  Sunday, 9:00 am -11:30 am

Venue:  SLIM Business School - Colombo

Lecturer:  Mr Ravi Kuruppuge

Date/Time:  Sunday, 1:30 pm - 4:30 pm

          Venue:  SLIM Business School -Kandy


Lecturer:  Mr Rohan Laksiri

Date/Time:  Sunday, 1:30 pm - 4:30 pm

         Venue:  SLIM Business School -Matara

 

INTEGRATED RESEARCH PROJECT (IRP)

ACTIVITY PLAN

RESEARCH GUIDELINE JAN 16

HARVARD REFERENCING

CASE STUDY

RESEARCH SUPERVISOR LOG SHEET

 

SAMPLE PAGES

SAMPLE PAGE I - APPROVAL FOR PROPOSAL

SAMPLE PAGE II - TITLE PAGE

SAMPLE PAGE III - AUTHORISATION PAGE

SAMPLE PAGE IV -  APPROVAL/SIGNATURE PAGE

 

RESEARCH PROPOSAL - MARKING SCHEME

RESEARCH REPORT - MARKING SCHEME

 

 

LECTURER PRESENTATIONS

1. RSD Class Presentation - I

2. RSD Class Presentation - II

3. Chapter 2

4. Chapter 3

5. Discussion Guide

6. Questionnaire

7. Track Sheet

CLASS PRESENTATIONS

Presentation I

Presentation II

Presentation III

Presentation IV

Presentation V - Sampling

SLIM Home

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                        Colombo 10.

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                        011 2691 660

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SLIM Business School

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                        Kitulwatta Road,

                        Colombo 08

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0112691519

0112691520

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Kandy Branch

                        524/1, Peradeniya Road,

                        Kandy.

                        081 2203006

                        kandy@slim.lk


Matara Branch

                        213, 2nd floor Anagarika Dharmapala Mw, Matara

                        041 2227900

                        matara@slim.lk

 

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